JULIE MALDONADO
European Sales & Sustainability Director
AMC - Choron Group
Julie is the European Sales & Sustainability Director at AMC - Choron Group, where she has worked for under 1 year.
Julie is responsible for overseeing the implementation of the company's roadmap for environmental, social and societal transition, alongside client relationships and communication.
At the heart of AMC‑Choron’s mission “from mine to market”, Julie strategically merges sales with traceability and impeccable quality in natural diamonds, reinforcing the brand’s commitment to ethical sourcing and consumer trust.
Her leadership exemplifies a forward-thinking approach to responsible luxury, fostering transparency across the value chain and aligning Choron Group’s European growth with sustainability leadership.
She has shared her knowledge and expertise at the Originalluxury Roundtable and GemGenève.
Recognition is given to Julie for her exceptional ability to marry commercial excellence with purpose, and for her role in steering the conversational shift toward a more conscientious and traceable luxury industry.