BRITTANY SIERRA
Founder & CEO
The Sustainable Fashion Forum
Brittany is the Founder & CEO of The Sustainable Fashion Forum (SFF), where she has worked for nearly 10.5 years.
Brittany leads a modern media company where community, collaboration, and conversation converge to inspire real-world action. SFF leads the way in thought leadership, connecting traditional industry practices with the forward-thinking solutions needed to tackle today’s critical environmental and social issues.
She is also Founder & Host of Green Behaviour a podcast exploring the intersection of consumer behaviour, psychology, and sustainability in fashion. The principle behind Green Behaviour is that to change the rules, you must first understand them, equipping the fashion industry with the insights and knowledge needed to advance sustainability by uncovering the real drivers behind consumer choices.
Brittany is widely regarded for her sharp, timely analysis and the high-value sustainability resources she creates, earning deep respect across the industry. She was named one of Vogue Business 2024 100 Innovators for her sustainability thought leadership.
Recognition is given to Brittany for her sustainability thought leadership, uniting community and insight to drive change in fashion.