BRITTANY SIERRA
Founder & CEO
The Sustainable Fashion Forum
Brittany is the Founder & CEO of The Sustainable Fashion Forum, where she has worked for nearly 10.6 years.
Brittany is responsible for
The Sustainable Fashion Forum is a modern media company where community, collaboration, and conversation collide to drive real-world action.
Serving as a knowledge hub and a melting pot for out-of-the-box ideas, SFF stands at the forefront of thought leadership, bridging the gap between conventional industry norms and the innovative thinking required to address today’s most pressing environmental and social challenges.
By offering the industry a renewed perspective, we don’t just inspire dialogue—we spark initiatives that turn ideas into action, cultivate transformative partnerships that lead to measurable outcomes, and guide holistic strategies that drive meaningful, enduring change. Our focus isn’t just on conversation; it’s on empowering our community to act, partner, and create lasting impact.
Our strength lies in sparking conversations that push boundaries, explore fresh perspectives, and drive meaningful change. We are committed to challenging the status quo and fostering a culture that welcomes bold, innovative ideas. True progress in sustainable fashion, we believe, comes from viewing challenges through new lenses and questioning conventional solutions. By bringing together diverse voices and perspectives, we co-create solutions that are both impactful and inclusive.
Green Behaviour
Founder & HostFounder & Host
Green Behavior, hosted by Brittany Sierra, explores the intersection of consumer behavior, psychology, and sustainability in fashion. Founded on the principle that in order to break the rules, you have to understand the rules, Green Behavior’s mission is clear: to revolutionize the fashion industry by equipping it with the insights and knowledge to move the needle on sustainability in fashion by uncovering what truly drives consumer choices.
Despite the industry's efforts in sustainability, there’s a noticeable lack of consumer participation and purchase. Green Behavior aims to bridge the gap between industry efforts and consumer actions by uncovering the true motivations behind consumer behavior, helping fashion professionals create offerings that resonate with and encourage sustainable choices.
Each episode is a journey into the minds of neuroscientists, researchers, industry experts, and thought leaders, uncovering the internal and external factors that influence our purchasing decisions.
As the host of Green Behavior, Brittany brings her extensive knowledge and passion for sustainability to the forefront. Leveraging her experience as the Founder and CEO of the Sustainable Fashion Forum, she leads insightful conversations that explore the intricate relationship between fashion, psychology, and consumer behavior.
With a knack for making complex topics accessible and engaging, Brittany guides listeners through interviews with experts to uncover the motivations behind our purchasing decisions. Her goal is to provide listeners with valuable insights and actionable advice to help shift consumer habits towards more sustainable choices.
Whether you’re an industry professional, a sustainability advocate, or simply curious about how psychology influences your purchasing decisions, Brittany's expertise and genuine curiosity make Green Behavior a must-listen for anyone interested in advancing sustainability in fashion.
She shares her knowledge and expertise on forums such as
Recognition is given to Brittany for.