BERTA SERRET

Founder & CEO

Tracemark

Berta is the Founder & CEO at Tracemark, where she has worked for over 5.5 years.

Berta is responsible for leading Tracemark, an innovative traceability platform in the luxury jewellery sector, ensuring verified transparency, responsible sourcing, and adherence to international sustainability standards. This includes establishing and maintaining the traceability protocol, leveraging advanced technology to track jewelry from origin to end consumer. Her platform helps build trust and accountability throughout the luxury industry, empowering brands to confidently communicate their commitment to responsible practices.

Tracemark is an innovative traceability platform dedicated to providing verified transparency and sustainability in the luxury jewelry sector. By leveraging advanced technology, Tracemark enables brands and consumers to trace the complete journey of jewelry pieces, ensuring authenticity, responsible sourcing, and adherence to international sustainability standards.

Tracemark® establishes a traceability protocol which through encrypted certified software, provides the complete jewelry traceability, from the origin to the end consumer. By offering the entire traceability of jewellery, Tracemark® verifies that each step along the supply chain is subjected to the highest responsible and sustainable standards.

She shares her knowledge and expertise on forums such as

Recognition is given to Berta for.

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