ANNA FOSTER

Founder & Creative Director

E.L.V. DENIM

Anna is the Founder & Creative Director at E.L.V. DENIM, where she has worked for nearly 8 years.

Her brand retails products upcycled from unwanted post-consumer waste denim, helping to protect the environment. By using post-consumer waste denim, E.L.V. DENIM reduces the 10,000 litres of water required to make a new pair of jeans by only using 7 litres.

Anna’s brand is stocked by several luxury retailers such as Bergdorf Goodman, Liberty, Neiman Marcus, and Harvey Nichols. Her innovative blend of commercial acumen and sustainability earned her recognition as a Vogue Business Innovator in 2024.

Recognition is given to Anna for her creativity and advancement of circularity in luxury fashion.

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